So Squarespace have recently sparked a little bit of controversy over their $5 Logo Service... although, they have since responded saying that this feature is not intended to replace designers. This lead me to question cheap logo services and the clients that were falling for its trap.
So what happens when clients opt for these cheap services? It's clear: cheap design that looks cheap and is less effective.
The Importance of a Good Logo
A logo is the first point of contact between a company and it's customers – that crucial first impression needs to be a good one. Clients should invest in a good logo designer in order to reap the rewards for the future success of their businesses.
It seems the Squarespace Logo Service, and others services like these (see fiverr), exist for those who need a quick solution, or don't yet have the budget to hire an experienced designer. I'm sure both designers and services like these can co-exist without causing harm to each other, it's just whether you would like to invest in something that brings quality and new life to your business. Then the choice should be clear.
How Much Should Logo Design Cost?
It's a difficult question to answer. More details about the project are needed – How many concepts need to be presented? How many revisions are required? How much research is needed? And so on.
A customised quote can then be drawn up for each individual.
Find out in more detail what is involved in the The Design Process Of Creating A Logo.
Time To Invest?
So, how much have you paid for a logo? Was the logo what you had hoped for?